Generational Perceptions: Workers And Consumers

Ethics in Behavioural Targeting: Mapping Consumers Perceptions

In contemporary development “Internet” is a leading advertising source. Marketing avenues from traditional media are deteriorating and online marketing earnings are growing persistently. With online advertising, behavioural targeting is emerging as a prominent trend which is expected to account for major advertising revenues; as it permits websites to discriminate advertisements according to co...

Perceptions of Trust Between Online Auction Consumers

Trust between partners is a precondition for business transactions. The perceptions of trust were studied among the users of a popular Finnish online auction site, ‘Huuto.net’. Results are based on interview and survey data collected from 358 users. According to the interviews, a reputation system that is based on user feedback is essential for the evaluation of other users and their reliabilit...

Scale to Assess Leaders' Perceptions about their Workers' Digital Addiction

Background: With the evolution of technologies and the mobility factor, new digital devices have emerged, influencing human behavior and provoking diverse dependencies due to their abusive use. Collective environments begin to exhibit the symptoms of such dependencies, compromising people's quality of life (QOL). The objective of the present study was to valida...

Consumers' sensory and nutritional perceptions of three types of milk.

OBJECTIVE To identify consumer perceptions of whole milk, reduced-fat milk and soy milk, and to investigate demographic influences on perceptions and types of milk consumption. DESIGN AND SETTING Questionnaires covering nutritional and sensory perceptions of three types of milk. SUBJECTS Three hundred and sixty-one randomly selected shoppers in Melbourne, Australia. RESULTS Generally, res...

Internet Shopping: Perceptions of Offline and Online Consumers